We know how it can be! Almost every one of us has experienced at least some version of the infamous, Online Purchase Dilemma. One moment we are ordering a pink skirt online, and a week later when the package arrives, we find it is not only red but it is, in fact, a skirt that falls short of your expectations. Buying clothes online can be all smoke and mirrors, sometimes. But with most of the retail stores functioning primarily via e-commerce, this is certainly not how it’s supposed to be.
With the onset of the digital era, transparency is something that should be stressed and mastered by the e-commerce sites, and especially so for the reselling platform which is open to anyone to list their products. With everything being bought and resold online on the regular, ranging from wedding gowns to baby cribs, trust has to be built. Displaying a correct interpretation of the item you are selling is a good place to start.
If you're thinking about reselling your wedding dress, there are certain things that you can do to make the process easy and painless (for everyone!) and of course, get the most bang for your buck. Here's how to take good photos for an online listing!
Set the stage:
Aesthetics is everything, so bring in the props! While trying to sell an outfit, setting the backdrop which makes the outfit looks pleasing to the eye without manipulating the item of clothing or accessory is imperative. Mind the background, ensuring that it doesn't clash with the item to be sold. Do a pretty flat lay with props that goes with the item but does not distract for the main item. Recognize the vibe of the product and set the stage for the drama to unravel.
It’s all in the details:
Understand that the person interested in the product does not have the in-store advantage of touching the product to feel the fabric or the texture, or get a good look at the details. That's where you come in! Get into the details, even if you think it's already ‘understood’ or irrelevant. Take pictures of those buttons on the sleeves or the lace trim along the hemlines. You never know what the deciding selling factor for a potential customer, so leave nothing to the imagination. A detailed product description with several close-up pictures will surely help.
Prep before anything else:
You make your home spick and span before guests come visiting, right? Likewise, prep your product to look and feel its best before listing in a platform. Have it washed, mended and ironed and when you are convinced your product is as good as new (almost), photograph it and list it online. You owe it to your potential buyers to provide the best depiction of your product. They should be seeing the best version of your gown, and you should be representing your gown honestly and accurately!
Incorrect depiction of color happens to be one of the biggest dilemmas of online purchases. Some colors are just very tricky to depict correctly. Also somewhere between capturing the image, harsh lighting, and editing the pictures, the color can be altered, so it something that you need to be very careful about. It is understandable how inaccurate representations of colors can leave a bad taste in the customers’ mind, so try extra hard to make the color as close to the real deal as possible. We can't stress this enough.
You would think it goes without saying, but it's surprising how many bathroom mirror selfies and grainy trial room images sneak their way into reselling websites! Invest the time in a few semi-professional clicked pictures modeled by a model (your friend or you, the seller) or a mannequin. Resist on over-styling an item and leave that to your customers. Take several shots from different angles so that nothing is left to the imagination. Remember-the pictures are doing all the talking here-so ensure that they are doing a good job of it!
Along with the professional-grade pictures, adding a few pictures of the seller wearing the item of clothing might really help. Not only does it gives one a peek at the seller’s personal bridal style, but it also makes the item of clothes a little more precious, as the seller has already had such great experiences with the outfit, and it is now ready for creating more amazing memories. The sentiment can be a selling factor. In the case of a wedding picture, it is crucial to credit the wedding photographer.
If you are planning to sell your wedding gown, all love to you! We adore the fact that you are ready to give your gown another life in someone else’s important day. However, taking note of the aforementioned tips, people will be a little less skeptical of making an online purchase as they will get exactly what they bought and there will be no surprises when the package arrives! Weddings are special and so are wedding dresses. Being able to share that joy around like confetti is such a blessing! Let’s make this process easy and smooth!
We will be in touch soon.