Jenny Yoo Wedding Dresses
Jenny Yoo

Romantic. Feminine. Chic. Jenny Yoo wedding dresses are a take on the classic traditions of marriage, with a twist on modernity.

Jenny Yoo Wedding Dresses


Romantic. Feminine. Chic. Jenny Yoo wedding dresses are a take on the classic traditions of marriage, with a twist on modernity. At Jenny Yoo, architectural lines, contemporary romanticism, and elevated fabrics blend together to create the most magical wedding gowns in the world. 

A wedding gown is an epitome of romance and eternal promises. It brings to life the dreams that you’ve always had. Of finding your soulmate and promising to grow old together and always being by his side, for better or for worse. It symbolizes the depth of a relationship and the desire to unite till eternity. A wedding gown comprises many yearnings that you’ve had since forever. It narrates in a way your wedding dreams and a predilection for the traditional way of uniting with your partner for life. 

You could be the kind of bride who’s been dreaming about her wedding dress since she was a little girl (okay, maybe your second date!) or the kind who hadn’t really given it much thought until the wedding planning actually began! Every bride is unique and has her own styles and preferences. While some brides would want to feel like a princess on their wedding day and opt for a regal ball gown wedding dress, others would want a trendy chic look and opt for a sexy sheath dress. Then there are those brides who believe that their wedding dress should represent their carefree soul by going in for a Boho wedding gown and those who simply want something romantic and they find their soulmate-gown in a classic feminine wedding gown. However you might be, there are some designers who create the most magical wedding gowns that wedding dreams are made of. 

Jenny Yoo has carved a niche for herself among popular wedding gown designers in the country over the past two decades. New York-based designer, Jenny Yoo has been a trendsetting innovator in the Bridal and Bridesmaids industry since 2002, when she launched her first bridesmaids’ collection. Jenny Yoo's collections comprise stunning minimalist silhouettes in body-skimming knit crepe, light, and airy ball gowns crafted from tulle and bodices flocked with floral appliques that are absolutely whimsical. Jenny Yoo bridal designs are ideal for the sophisticated bride who appreciates classic silhouettes with a modern twist. 

How it all Started

It all began in November 2002 and the incident that led to it is rather an interesting story. While Jenny Yoo was designing for Ann Taylor, she was asked to be a bridesmaid at her best friend’s wedding. As she shopped for her bridesmaid dress, she realized that the market lacked in variety when it came to colors, silhouettes, and customer service. She understood that there was an enormous requirement for stylish bridesmaids dresses and saw it as an opportunity to dive deep into it. She quit her job at Ann Taylor and started her own line of business from her small 400 square foot apartment in New York. It’s been two decades since and she hasn’t looked back. 

She launched her first bridesmaid collection in November 2002 inspired to design a line of polished dresses for the stylish, modern woman. This was followed by the launch of her Jenny Yoo bridal collection in 2006 comprising exquisitely crafted styles for the contemporary bride. Finally, in 2016, Jenny Yoo designed her famous collection ‘The Jenny’ for the youthful and spirited bride.

Jenny Yoo attended the prestigious Parsons School of Design in New York City and received her bachelor’s degree in Fashion Design. She went on to be a founder and designer of Jenny Yoo Collection, Inc. which has become a highly successful and rapidly growing company within the bridal industry. Hailing from a small town outside of Philadelphia, Jenny Yoo recognized the absence of understated, yet uniquely stylish, quality bridal gowns and bridesmaid dresses and designed bridal wear beautifully curated for sophisticated women whose style bridges traditional and modern.

The Vision

In a time where tradition is emphasized, weddings, as a result, have become more intimate, holding a special meaning for both the couple and those who care for them. Jenny Yoo has successfully created a special line of bridesmaids and wedding dresses that evolve with the footsteps of today's changing times. Jenny Yoo’s clear vision of providing brides and bridesmaids of today with a wide variety of sleek and modern styles and a gorgeous, muted color palette. Her styles are continually evolving, providing the brides and bridesmaids with gowns that are an epitome of modern femininity with clean lines, luxe fabrications, hand-placed details, and fresh perspectives on classic silhouettes. Her styles innovatively play with the rich textures and patterns of fabrics or laces to guide the tone of each collection that would enchantingly capture the spirit of the bride. 

The Philosophy

Jenny Yoo’s philosophy is to present a variety of dresses and gowns that incorporate rich and luxurious silks, chiffons, and delicate laces to create an elegant and refined look. Their signature collections focus on unexpected details, cut, proportion, and workmanship ensuring the most feminine and flattering fit.

The brand designs for the discriminating bride and bridesmaid who are looking for a dress that they can use not only for the wedding but again and again for any special occasion. With a fresh take on modern silhouettes, playful patterns, and charming textures, the Jenny Yoo Collection introduces captivating lines in classic fabrications that are every bit runway-ready as they are romantic.

Emphasizing on modern femininity, each gown is tailored to perfection with soft layers of luxe chiffon, soft tulle, silk crepe, and floral prints to create a rich mixture of textures. Offering a wide variety of sizes and gorgeous colors that range from pale blue to deep berry, the goal of Jenny Yoo is to offer a personalized experience and beautiful quality dress that brides and bridesmaids can carry for years to come.

The Evolution

Ever since its inception in 2002, Jenny Yoo Bridal has come a long way. With elegant designs that emphasize Jenny Yoo’s philosophy that one must evolve with the footsteps of today’s changing times, her bridal line has evolved in sync with the trends. While The Jenny Yoo bridesmaid collection offers beautiful, high-quality dresses, unique fabrics, and trendy color options, Jenny Yoo Bridal collections are a brilliant amalgamation of rich and luxurious silks, chiffons, and cotton, fabulous laces, innovative styles, and flattering silhouettes. 

In the year 2006, Jenny Yoo launched her premiere namesake bridal collection offering exquisitely crafted styles for the contemporary woman. 2016, witnessed her launch ‘Jenny by Jenny Yoo’ for the more youthful and spirited bride. Defined by her signature style of clean lines and modern cuts, luxurious fabrications, delicate embroideries, inventive silhouettes, and textural applique, her collection turned out to be an absolute stunner. Inspired by the modern woman, Jenny’s passion for innovation and creativity is seen in all her designs and keeps her on the path to continually evolve.

Jenny Yoo’s 2012 Collection, introduced two new innovative styles, Keira and Aidan, which had convertible panels that allowed the brides and bridesmaids to alter the dress, giving them multiple necklines and skirt options. 

Jenny by Jenny Yoo Fall 2020 Collection saw flattering silhouettes, fresh fabrics, and feminine details blended brilliantly in light ball gowns, A-line styles in body-hugging fabrics, and incredibly elegant necklines. The main focus of this collection was on creating a perfect balance of romanticism and subtle drama. Featuring wedding gowns crafted from soft tulle, luxe taffeta, and matte crepe fabrics, classic silhouettes were given a modern twist with a romantic fit and delicate floral appliques. The clean lines, floral laces, and beautifully flattering silhouettes magnificently combined traditional elegance with modern appeal. 

The Jenny by Jenny Yoo bridal focuses on flattering cuts in innovative mixed media pairings of fresh lace, new luxe satin, and luminous hand-placed floral appliques. The collection is lightweight and airy, creating a subtle but youthful romance for the effortless and confident bride. The assortment of gowns is ideal for all sorts of wedding celebrations, from intimate elopement to blissful celebration. Jenny’s designs from soft and body-hugging knit crepe, stretch tulle, and soft Mikado are widely appreciated. Delicate piping and eye-catching embroidery, hand-sewn embellishments, luxe fabrics, and flattering silhouettes are the highlights of this collection. 

For three consecutive years, Jenny Yoo’s gorgeous dresses have been featured on NBC’s The Today Show in its annual “The Today Show Throws a Wedding” segment, and in 2005 her dresses won the prestigious top prize.

Jenny Yoo’s Flagship Boutique is located in New York City where brides and their attendants are treated with friendly, professional service in a chic atmosphere, as they want every single bride who walks through their doors to leave feeling extra-special. All the gowns are designed in their corporate office in New York City and then manufactured in their factories in China and India. The factories are certified and passed the Workplace Conditions Assessment (WCA), also ensuring that no child labor is ever used in their work. 

Collections and Styles

Jenny Yoo bridal styles appeal to the modern brides who are fashion-forward, feminine, and seek effortless sultry sophistication with understated, contemporary elegance. The brand pays great attention to shape and structure, making the sultry fit-and-flare gowns with sculpted seams that define the sleek and updated aesthetic of today’s understated and modern bride. Drawing inspiration from the latest runway looks, people, colors, images, and emotions, Jenny Yoo’s wedding gowns effortlessly narrate the story of the evolution of modern styles that feel timeless. 

Jenny Yoo wedding dresses provide a fresh look at classic styles with confetti of youthful details. Hand-sewn embellishments, luxe fabrics, and incredible construction define Jenny Yoo’s signature collection of bridal gowns. Wedding dress silhouettes are kept simple and balanced, with low-cut necklines, deconstructed bows, and understated ball gowns, graciously combining the elements of clean lines and soft glamor. 

One of the most popular from the classic Jenny Yoo styles is the Lela that features a 3-dimensional floral embroidery, a plunging V-neck that elongates the neck and brings attention to the smallest part of the waist. The circle skirt creates a flattering silhouette and flows down into a sweep train that completes the dramatic, romantic feel. For the modern romantic bride, this gown looks stunningly chic, fully lined with a center back zipper and button closure. Jenny Yoo Morgan is another stunner softly adorned with a sweetheart bodice and hand-placed floral lace motifs. The gown has fully covered buttons in the back for a flattering finish and is fully lined with a center back invisible zipper. The Versailles Lace used in this gown accentuates the figure with a modified A-line skirt.

The Presley from Jenny Yoo is a showstopper with a classic A-line ball gown silhouette and a modern spaghetti strap V-neck in romantic Pearl Organza. The gown is adorned with delicate and whimsical white pearls that are softly ombre down the soft faux surplice bodice onto the flowy circle cut skirt and dramatic, sweeping train. Presley is a romantic wedding dress that is fully lined with a center back zipper. 

Jenny Yoo - The Brand

As of now, Jenny Yoo bridal gowns and bridesmaid dresses can be found in over 200 select salons in the United States and internationally, as well as through coveted online retailers. The Jenny Yoo corporate headquarters are based in New York City and the brand also owns and operates a Jenny Yoo Salon in Chicago. Jenny Yoo is a preferred brand when it comes to celebrities like Taylor Swift and Eva Longoria too! 

Currently, Jenny Yoo Inc. has partnered with Fabscrap to recycle and repurpose unused fabrics. The brand also donates other fabrics and trims to The Fashion Class, a New York-based Fashion Design school for youth who visit their studios yearly as part of educating the next generation of fashion professionals. Jenny Yoo also donates bridal gowns two times per year to Church Street Bridal, a Virginia-based salon, who proceeds to specifically benefit the YWCA’s Domestic Violence Prevention Program (DVPP) and Sexual Assault Response Program (SARP) while finding deserving brides their dream gown. They actively support Housing Works of New York through bi-annual donations of dresses.

Jenny Yoo believes in giving back to the environment and for this purpose, they consolidate shipments in order to reduce the CO2 emissions, along with reduced packaging and establishing more localized sourcing.

Taking inspiration from Jenny Yoo’s environment-saving initiatives, the brides of today can play a vital role in preserving the environment as well. The key to that is investing in preloved wedding gowns. Not only is purchasing a preowned bridal gown a great way to get a steep discount on a designer wedding dress for half the retail value, but it is also a great eco-friendly way to reduce and reuse. Did we also mention that it’s also an amazing way of finding wedding dress styles from previous seasons (that you had your heart set on!) that are no longer in stock. 

Buying a pre-owned wedding dress helps reduce the amount of waste that’s involved in creating the dress and allows you to save the environment. You can save green and go green too as it saves you some bucks from your wedding budget. If you are already (or thinking about) making side hustles, saving on your wedding gown would go a long way in adding up to your wedding budget too! Whether you are an eco-friendly bride looking for environment-friendly ways to plan your wedding or a budget-savvy one who is keen on saving every bit that she can, pre-owned or second-hand wedding gowns are your key to bliss!

Borrowing Magnolia proudly deals in preowned wedding gowns from ace bridal designer Jenny Yoo which are perfect to make your wedding dreams come to life. Whether you are a stand-out bride and wish to wear a trendsetting wedding gown, a boho bride, or a romantic at heart who wishes to wear a feminine and classic wedding dress maybe in flirty florals, we’ve got you covered. If you are looking for wedding gowns for sale, second-hand Jenny Yoo wedding dresses at Borrowing Magnolia we take you down the road where your search ends! 

Jenny Yoo resale is the answer to your desire for the trendiest and classiest Jenny Yoo wedding gown at affordable prices. Explore some classic Jenny Yoo wedding dresses right here, to witness the magical amalgamation of timelessness and modernity. 

“I believe that while weddings are a tradition, rules can and need to be modified. ”



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